Instructor: Dale Blasingame and Jon Zmikly

Tuesday, May 15, 1-5pm

Description
In this module, we’ll get hands-on experience producing content for social media, take a deep dive into analytics on Facebook, Twitter and Instagram, build analytics reports, learn how to repurpose content and discuss how to teach a social media class. We’ll hear from Jessica Pucci of Arizona State University via Skype on the role of analytics in shaping social media strategy.

Outline

I. Instagram Assignment

II. Tour of Facebook Insights, Twitter Analytics and Instagram Insights

III. Analytics Report Assignment

IV. Introduction to Social Strategy with Jessica Pucci of Arizona State University (via Skype)

V. Social Strategy

VI. Teaching Social

VI. Curriculum Discussion

Resources

Printouts (Social media strategy one-sheet, Instagram assignment, analytics report assignment)
SJMC Analytics

Social Strategy

Teaching Social