Instructors: Dale Blasingame and Jon Zmikly
Thursday, May 16, 1-5pm
Description
In this module, we’ll get hands-on experience producing content for social media, take a deep dive into analytics on Facebook, Twitter and Instagram, build analytics reports, learn how to repurpose content and discuss how to teach a social media class. We’ll hear from Jessica Pucci of Arizona State University via Skype on the role of analytics in shaping social media strategy.
Outline
I. Creating Social Media Content (Instagram Assignment)
II. Analytics (Facebook Insights, Twitter Analytics, Instagram Insights)
III. Build An Analytics Report (Assignment)
IV. Social Video Editing
VI. Teaching Social / Curriculum Discussion
Resources
Printouts (Social media strategy one-sheet, Instagram assignment, analytics report assignment)
SJMC Facebook Analytics (28 days)
Social Strategy
Social Strategy from daleblasingame
Teaching Social